[ 01 ]
Growth Strategy
- GTM Planning & Roadmaps
- Acquisition Channel Analysis
- Conversion Funnel Optimization
- User Activation & Retention
- Experimentation Frameworks
[ 02 ]
AI Workflow Systems
- AI-Assisted Marketing Production
- Automation Systems
- Intake-to-Output Workflows
- Operational Scaling
[ 03 ]
Messaging & Positioning
- Narrative Strategy
- Homepage Messaging
- Lifecycle Messaging
- Customer Insight Synthesis
PREVIOUS LEADERSHIP ROLES
Quizizz
BrainPOP
Olympian Motors
Flocabulary
Led 15-person growth team, marketing P&L, and brand positioning for an AI-powered edtech platform. Retained 85% of revenue through social, community, lifecycle, brand and performance strategies.
Led digital growth for B2B/B2C SaaS edtech compan, focusing cross-functional initiatives and brand positioning for a mission-driven educational technology firm.
Fractional CMO for a market-distrupting automotive brand. Managed multimillion-dollar budgets and developed executive-level GTM.
Scaled marketing from seed to acquisition, driving double digit growth annually by focusing on consumer demand and lifecycle strategy.
What I Do
Growth Strategy
AI Workflow Systems
Messaging & Positioning
Architecting scalable acquisition funnels and GTM roadmaps that bridge marketing, product, and operations. I focus on rapid diagnosis and practical implementation plans for high-growth environments.
Integrating AI-assisted production and automation into your existing operational stack. I build intake-to-output systems that scale marketing output without compromising on quality.
Synthesizing customer insights into clear, outcome-oriented narratives. I bridge the gap between qualitative signals and executive-level positioning for mission-driven tech.