[ 01 ]
Growth Strategy
- GTM Planning & Roadmaps
- Acquisition Channel Analysis
- Conversion Funnel Optimization
- User Activation & Retention
- Experimentation Frameworks
[ 02 ]
AI Workflow Systems
- AI-Assisted Marketing Production
- Automation Systems
- Intake-to-Output Workflows
- Operational Scaling
[ 03 ]
Messaging & Positioning
- Narrative Strategy
- Homepage Messaging
- Lifecycle Messaging
- Customer Insight Synthesis
Who I Work With
I partner with leadership teams who need strategic clarity and scalable systems to navigate complex growth stages.
- VC-backed startups scaling beyond founder-led growth
- Lean marketing teams struggling with operational bottlenecks
- Companies implementing AI into existing workflows
- Mission-driven technology organizations
- Leadership teams needing strategic clarity across growth, messaging, and execution
PREVIOUS LEADERSHIP ROLES
Quizizz
BrainPOP
Olympian Motors
Flocabulary
Led 15-person growth team, marketing P&L, and brand positioning for an AI-powered B2B edtech platform. Retained 85% of revenue through social, community, lifecycle, brand and performance strategies.
Led digital growth for B2B/B2C SaaS edtech company, focusing cross-functional initiatives and brand positioning for a mission-driven educational technology firm.Â
Fractional CMO for a market-distrupting B2C automotive brand. Managed multimillion-dollar budgets and developed executive-level GTM.
Scaled marketing from seed to acquisition for B2B/B2C SaaS edtech company. Drove double-digit growth annually by focusing on consumer demand and lifecycle strategy.Â
What I Do
Growth Strategy
AI Workflow Systems
Messaging & Positioning
Architecting scalable acquisition funnels and GTM roadmaps that bridge marketing, product, and operations. I focus on rapid diagnosis and practical implementation plans for high-growth environments.
Integrating AI-assisted production and automation into your existing operational stack. I build intake-to-output systems that scale marketing output without compromising on quality.
Synthesizing customer insights into clear, outcome-oriented narratives. I bridge the gap between qualitative signals and executive-level positioning for mission-driven tech.